Smart Beginnings Greater Richmond

East End Initiative

About the East End Initiative

The overarching goal of the East End initiative is to better support thriving children and families by improving service systems so that these systems may better and more efficiently serve the families that depend upon them. By leveraging the knowledge of family coaches/advocates already on the ground (via multiple service agencies), the insights and experiences of families, and by supporting a Community Liaison dedicated to this work, the East End initiative is identifying specific barriers faced by families who are attempting to negotiate the complex bureaucratic system.

Once barriers are identified, solutions to removing these barriers are sought by working with local and state level policy makers, program administrators, businesses, and philanthropic entities.